Healthcare / Services

A connected set
of disciplines.

Commission the work the business needs. Understand the tangible deliverables, dependencies and handover before you commit.

Last updated · Reviewed by the HealthBrandX team

Solution areas

Services that work
together.

Each area combines services into a complete fix—with deliverables you can inspect, not a list of channels.

Solution areaThe problemWhat you receive
Brand clarity & identityThe identity and communication are inconsistent.Positioning document, messaging guide, visual templates, signage direction, doctor and department templates.
Local discovery & searchLocation and service information is hard to find in search.Eligible profile corrections, service and location pages, technical fixes and agreed-query reporting.
Patient information & educationPatients and caregivers cannot find answers to basic questions.Approved FAQs, service explainers, doctor-reviewed videos, preparation and visit-information templates.
Campaigns & landing pagesPromotion is disconnected from the actual enquiry journey.Eligibility-reviewed campaigns, a focused landing page, the right contact route and an enquiry-quality review.
Website & enquiry experienceThe information is there, but the next step is unclear.Navigation improvements, accessible contact paths, relevant forms, doctor or department selection and a clear handoff.
Front-desk coordinationCalls and messages have no owner, status or follow-up.Enquiry tracker, response templates, callback process, escalation rules, staff handover and scoped integrations.
Follow-through & feedbackConfirmation, rescheduling and feedback handling are inconsistent.Administrative reminders, cancellation and rescheduling flows, neutral feedback requests and issue tracking.
Management control & improvementLeadership cannot see the work done or what is pending.Reporting definitions, department or location summaries, approval records, a monthly action plan and an ownership register.

Our scope is branding, marketing and administrative communication. Diagnosis, clinical decisions and hospital operations stay with your team.

In practice

From problem
to measured fix.

Problem → diagnosis → deliverables → staff adoption → measurement. Three typical situations.

Enquiries arrive, but appointments are not confirmed

We check
  • Is the response delayed?
  • Are requests routed to the wrong department?
  • Is doctor availability unclear?
  • Do confirmations stay pending?
We deliver

An ownership map, approved responses, status tracking, callback rules, a confirmation and rescheduling process and a staff handover.

We measure

Response time, unhandled requests, confirmed bookings and attended appointments—where the client’s records are reliable.

A diagnostic centre answers the same questions all day

We check
  • Is a test-information page missing?
  • Is the home-collection area unclear?
  • Are approved preparation instructions hard to find?
We deliver

An information directory, approved preparation messages, location and collection pages, administrative FAQs and enquiry routing.

We measure

Correctly handled enquiries, fewer repeated administrative questions and relevant booking completion.

A hospital group’s branches are inconsistent

We check
  • Do timings and doctor availability differ by branch?
  • Is brand material different at each location?
  • Is the approval process unclear?
We deliver

A central information register, branch templates, a local update owner, approval permissions and exception reporting.

We measure

Information accuracy, update turnaround and pending issues by branch.

Packages & pricing

Doctor. Clinic.
Hospital.

Monthly packages with published starting fees. Every package starts with the free audit, so the plan matches your goals before you pay.

Individual doctors, consultants and surgeons

Doctor Package

₹15,000 / month
  • Google Business Profile optimisation and weekly posts
  • Professional doctor profile page
  • 8 educational social media posts a month
  • Review request and reply process
  • Directory profiles kept accurate (Practo, Justdial…)
  • Monthly report: calls, views, reviews

Not included: Paid self-promotional ads for individual doctors (restricted by the IMC Regulations, 2002).

Multi-speciality and speciality hospitals

Hospital Package

from₹75,000 / month
  • Department-wise SEO and content
  • Google Ads + Meta Ads management
  • Doctor profile system for the consultants agreed in the scope
  • 16 posts + 4 reels a month
  • Reputation management and review monitoring
  • Enquiry routing and front-desk scripts
  • Monthly management report and meeting

Not included: Ad spend, video shoots beyond the monthly plan, and events.

Proposed starting fees in INR, excluding 18% GST and ad spend (paid directly to Google/Meta). Minimum term 3 months, then month to month. Final scope is confirmed in writing after the audit.

What we actually fix

Clear healthcare information. Better enquiry handling. A more dependable appointment experience.

Posts, videos, pages and ads are deliverables. The engagement is about one thing: more of an attended appointment.

01 / The real problem

Patients can’t easily find services, timings or the right department, and administrative enquiries reach the wrong team.

02 / What we deliver

Clinician-approved service information, consistent doctor and location details, administrative enquiry routing, an appointment handoff, a front-desk response process and privacy-conscious feedback handling.

03 / The hard part

Understanding how the hospital really runs, keeping approved information current and improving how staff respond—not making motivational reels in a doctor’s name.

04 / How we measure it
  1. Correctly routed enquiries
  2. Response time
  3. Completed bookings
  4. Attended appointments

A result linked to a campaign is not proof the campaign caused it. We use comparison periods and explain data limits.

How patients find and choose you

The healthcare marketing funnel.
Seven steps, one journey.

Every stage is a place patients can be lost. We look at the whole path—not just the ads at the top.

  1. 01SearchGoogle · Maps · InstagramSEO, Maps & listings
  2. 02DiscoverDoctor, department & service pagesBrand & service pages
  3. 03TrustCredentials · reviewed content · genuine reviewsReputation & proof
  4. 04ContactCall · WhatsApp · formEnquiry handling
  5. 05BookConfirmed appointmentBooking handoff
  6. 06AttendHospital or clinic visitThe real experience
  7. 07RetainFeedback · follow-up · recallFollow-up & recall

Most healthcare businesses spend at the top of the funnel but lose people at contact and book. Find your leak in two minutes

Work in practice

See the thinking.
Inspect the work.

Illustrative design studies—not past client campaigns or claimed performance results.

Identity study
Health
considered.

A coherent brand direction.

Healthcare positioning and naming hierarchy, supported by visual identity and signage direction.

Journey study
UnderstandFindContactFollow through

A more useful next step.

Enquiry ownership map, with explicit ownership and a record of what happens next.

Receive → Review → Respond
A thoughtful response starts with an owner.

Verify the context. Approve the response. Move sensitive matters privately.

A responsible trust process.

Public-response approval workflow, linked to sensitive-feedback escalation map.

Professional advertising and information rules must be reviewed for the specific practitioner and institution. No patient-acquisition guarantees, clinical claims, patient lists or health-condition targeting are included.
Starts with a free audit · reply in 2 working days

A plan built around
your practice.

Tell us your specialty, city and the problem you want to fix. We review how patients find and reach you today, and reply with a scoped starting point—no obligation.