Illustrative studies explain the intended deliverables. They are not representations of completed client engagements or achieved results.
Readable samples of three deliverables. The hospital, people and numbers are fictional—they show the format, not a client result.
Home › Departments › Orthopaedics
OrthopaedicsJoint, bone and sports-injury care. OPD Mon–Sat, 9:00–14:00, Block B, 1st floor.
Request an OPD appointment → routed to the ortho desk
Why it works: one clear next step, verified facts, and the enquiry reaches the right desk.
Orthopaedics OPD appointment requested; preferred callback time recorded
Auto-acknowledged · 10:02Assigned to the orthopaedics desk
Front desk (Priya) · 10:05Called back; Dr. availability confirmed for Thursday OPD
Ortho desk · 10:31Appointment confirmed; location and timing message sent
Ortho desk · 10:34Reminder the day before, with a reschedule option
Scheduled template · Wed 17:00Visit recorded as attended; enquiry closed
Front desk · Thu 11:20Management sees the status of every request. The tracker holds only administrative fields—name, contact number, department, preferred time, owner and status—with access limited to the desk team and records deleted after the agreed retention period. Symptoms and clinical history are never asked for or entered.
| Measure | Month | Definition |
|---|---|---|
| Valid appointment enquiries | 142 | Duplicates and spam removed |
| Median staff response time | 38 min | First meaningful reply, not auto-acknowledgement |
| Requests without an owner after 2 hours | 9 | Down from 23 last month |
| Confirmed appointments (hospital records) | 96 | From the same enquiry cohort |
| Feedback issues resolved | 11 of 14 | 3 awaiting the billing team |
Findings, priority and the proposed fix. This sample uses a fictional hospital; your audit reviews your actual public presence.
| Area | Finding | Priority | Proposed fix |
|---|---|---|---|
| Google Business Profile | Sunday timings show “open” but the OPD is closed. | High | Correct timings; add special hours for holidays. |
| Website | Department pages list services but no next step or contact route. | High | Add a department enquiry route and doctor availability note. |
| Enquiry form | Form asks for symptoms and medical history. | High | Collect contact details only; move clinical questions to the consultation. |
| Reviews | 37% of reviews unanswered; two replies confirm a patient’s treatment. | Medium | Privacy-safe reply templates and a complaint escalation owner. |
| Claims | Homepage says “best hospital in the city” with no source. | Medium | Remove or replace with verifiable facts. |
| Directories | Phone number differs on two directory listings. | Low | Align listings with the verified information register. |
Limitations: an audit of public information cannot see call recordings, internal processes or ad-account data unless you share access. It is not a compliance certification or a prediction of results.
Every number in a report has a written definition. Clicks are never presented as patients.
Reported from your records where they are available and reliable.
We hold ourselves to the same standard: Relevant visit → Valid business enquiry → Qualified lead → Attended consultation → Proposal → Signed client.
The examples below show the kind of deliverables we produce. They are not client results.
Illustrative design studies—not past client campaigns or claimed performance results.
Healthcare positioning and naming hierarchy, supported by visual identity and signage direction.
Enquiry ownership map, with explicit ownership and a record of what happens next.
Verify the context. Approve the response. Move sensitive matters privately.
Public-response approval workflow, linked to sensitive-feedback escalation map.
The example brief: Many departments. One recognisable experience. Department architecture, clear service information and administrative enquiry routing.
What we would inspect: Existing materials, factual sources, publication rights and ownership of the next business action.
The example brief: Help people understand your practice before they make contact. Factual service pages, consistent practice information and a clearer appointment handoff.
What we would inspect: Existing materials, factual sources, publication rights and ownership of the next business action.
The example brief: Present professional information with care and restraint. Verified credentials, permitted profile information and clinician-reviewed education.
What we would inspect: Existing materials, factual sources, publication rights and ownership of the next business action.
Tell us your specialty, city and the problem you want to fix. We review how patients find and reach you today, and reply with a scoped starting point—no obligation.
Healthcare · brand studio