Procedure pages over-promise
We checkDo pages say “spectacle-free guaranteed” or “painless” without context?
We deliverDoctor-reviewed, factual procedure explainers with suitability and recovery information.
We measureRelevant consultation enquiries by procedure.
Hard for older patients to use
We checkIs the site readable at larger text sizes? Are timings and directions easy to find?
We deliverAccessible page structure, large click-to-call buttons and a visit-preparation page for patients and attendants.
We measureCalls and direction requests from the website and Google profile.
Enquiries not routed by speciality
We checkDo cataract, retina and paediatric-eye enquiries reach one number with no owner?
We deliverRouting by enquiry type, response templates and a simple tracker for the desk.
We measureResponse time and enquiries without an owner.