Healthcare · brand studioToo few patient enquiries
OPD is not full and new patients mostly come from word of mouth.
Solution: Google Ads and local SEO for the services you want to grow, with every call and WhatsApp tracked.
Healthcare / Clinics
For clinics.
A more relevant approach.
Factual service pages, consistent practice information and a clearer appointment handoff.
The starting situation
Help people understand your practice before they make contact.
Factual service pages, consistent practice information and a clearer appointment handoff. The first step is to check what already works and identify the specific gap. A different business type should not receive the same campaign and reporting plan by default.
Website, reception material and local profiles say different things. Our proposed response: Build one approved information library with named owners.
Common problems
What usually holds
practices back.
Poor visibility on Google
Patients searching “near me” find competitors first, or your Maps listing has the wrong timings.
Solution: A complete Google Business Profile, speciality pages and consistent listings across directories.
Few or negative reviews
A handful of reviews, some unanswered complaints and no consistent way of asking every patient for feedback.
Solution: A neutral review-request routine and safe reply templates, plus private escalation for complaints.
Services that matter most
The right mix
for this practice type.
Healthcare SEO
Rank for “near me”, speciality and treatment searches on Google and Google Maps.
What’s includedGoogle Ads
Search and Maps ads that reach patients already looking for your speciality.
What’s includedSocial Media
Instagram, Facebook and YouTube content that educates patients and builds recall.
What’s includedWebsite & Landing Pages
Fast, mobile-first hospital and clinic websites and campaign landing pages.
What’s includedReputation Management
Neutral feedback requests to every patient, safe replies and a private route for complaints.
What’s includedRecommended · Family 1: monthly marketing support
Clinic Package — ₹30,000/month
- Everything in the Doctor Package, for the clinic
- Local SEO and 2 service pages a month
- Google Ads management (ad spend separate)
- 12 posts + 2 reels a month
- Campaign landing page
- Call and WhatsApp tracking
- Monthly review call
Not included: Ad spend (recommended ₹15,000+ a month, paid directly to Google/Meta).
Recommended workstreams
A connected scope.
Not a generic bundle.
01 / Branding
Visual identity and signage direction
Patient-facing administrative language guide. Adapted to clinics and approved with your team.
02 / Reviewed communicationFactual local profile maintenance
Administrative enquiry forms and routing. Adapted to clinics and approved with your team.
03 / ReputationSensitive-feedback escalation map
Profile accuracy and ownership checks. Adapted to clinics and approved with your team.
The customer experience
Clarity-before-care programme.
These are the stages we design around. Open the interactive map to inspect the work and handoff.
- 01
Understand
Explain services, credentials and practical information in plain language.
Approved information architecture - 02
Find
Keep eligible local profiles, contact routes and opening information accurate.
Location-information checklist - 03
Contact
Route administrative enquiries to the appropriate team without collecting medical histories.
Enquiry ownership map - 04
Follow through
Review the administrative experience and handle feedback with privacy in mind.
Feedback and escalation protocol
What we would review
Measures that match
this business journey.
- Correctly routed enquiries
- Response time
- Recorded appointment handoffs
- Resolved administrative issues
Professional advertising and information rules must be reviewed for the specific practitioner and institution. No patient-acquisition guarantees, clinical claims, patient lists or health-condition targeting are included.
Free healthcare marketing audit
See exactly where you are losing patients online.
We review your online presence and share the results on a 20-minute call in Hindi or English. No charge, no obligation, no sales script.
- Google Business Profile and Maps check
- Website speed, mobile and SEO review
- Competitor visibility in your city
- Ads and social media review (if running)
- Reviews and reputation snapshot
- Compliance check on current claims
What does HealthBrandX do for clinics?
Help people understand your practice before they make contact. The work covers factual service pages, consistent practice information and a clearer appointment handoff, measured to an attended appointment.
Where should clinics start?
With the free audit. We review how patients find, understand and contact your clinic and share three priority improvements on a 20-minute call. You then decide whether the Clinic Package, a one-time project or nothing at all makes sense.
How much does marketing for clinics cost?
Clinic Package support starts at ₹30,000/month for the published scope, excluding GST and ad spend. One-time work—a website, a launch or a diagnostic of your enquiry process—is quoted separately. The hospital appointment programmes are different engagements, not part of this package.
Other business types: Hospitals Doctors Hospital groups
Starts with a free audit · reply in 2 working days
A plan built around
your practice.
Tell us your specialty, city and the problem you want to fix. We review how patients find and reach you today, and reply with a scoped starting point—no obligation.