Healthcare / Meta Ads

Meta Ads for Hospitals & Clinics

Facebook and Instagram campaigns for health camps, check-up packages and awareness.

Last updated · Reviewed by the HealthBrandX team

Who it is for

Hospitals and clinics promoting health check-up packages, camps, new departments or launches in their city.

What’s included

  • Campaign strategy for awareness, WhatsApp and lead-form objectives
  • Creative: static, carousel and short video ads
  • Click-to-WhatsApp campaigns with a response script for your desk
  • Location targeting by city, area and radius
  • Lead-form set-up with qualification questions
  • Monthly report on cost per enquiry and lead quality

Rules we follow

Meta does not allow ads that assert or imply a person’s health condition, and limits health-related targeting. Ads avoid before/after images, fear messaging and cure claims. See sources

Which package includes it?

PackageThis serviceDetail
Doctor PackageNot offeredNot offered: self-promotional ads for individual doctors are restricted
Clinic PackageAvailable separatelyAvailable separately
Hospital PackageIncludedManagement included; ad spend separate

“Included” means it is part of that package’s monthly scope. “Available separately” means it is quoted on its own or added to a package. See how the offers compare.

What we need from you
  • A Meta Business account in your name
  • Camp, package or service details with conditions
Who approves

Your team approves creative and offer conditions before launch.

Not included
  • Ad spend
  • Health-condition targeting
  • Before/after creative
Packages & pricing

Packages that include
this service.

Monthly packages with published starting fees. Every package starts with the free audit, so the plan matches your goals before you pay.

Multi-speciality and speciality hospitals

Hospital Package

from₹75,000 / month
  • Department-wise SEO and content
  • Google Ads + Meta Ads management
  • Doctor profile system for the consultants agreed in the scope
  • 16 posts + 4 reels a month
  • Reputation management and review monitoring
  • Enquiry routing and front-desk scripts
  • Monthly management report and meeting

Not included: Ad spend, video shoots beyond the monthly plan, and events.

Proposed starting fees in INR, excluding 18% GST and ad spend (paid directly to Google/Meta). Minimum term 3 months, then month to month. Final scope is confirmed in writing after the audit.

Meta Ads questions

Meta Ads:
common questions.

Still unsure? Ask us directly.

Are Meta ads or Google ads better for a hospital?

Google reaches people already searching for a service; Meta creates demand for camps, packages and awareness. Most hospitals start with Google for core services and add Meta for specific campaigns.

Can a doctor run Facebook ads for their own practice?

Regulation 6.1.1 of the IMC (Professional Conduct, Etiquette and Ethics) Regulations, 2002 treats soliciting patients—by a doctor, a group of doctors or an institution—as unethical. We do not run self-promotional ads for individual doctors. For clinics and hospitals, ads stay informational: services, facilities, timings, camps and packages, with no self-praise or cure claims.

Free healthcare marketing audit

See exactly where you are losing patients online.

We review your online presence and share the results on a 20-minute call in Hindi or English. No charge, no obligation, no sales script.

  • Google Business Profile and Maps check
  • Website speed, mobile and SEO review
  • Competitor visibility in your city
  • Ads and social media review (if running)
  • Reviews and reputation snapshot
  • Compliance check on current claims
Free · no obligation

Get a plan for your practice

Starts with a free audit. Five fields; we reply within 2 working days.

Add more detail (optional)
Business details only—please do not share patient information.

Starts with a free audit · reply in 2 working days

A plan built around
your practice.

Tell us your specialty, city and the problem you want to fix. We review how patients find and reach you today, and reply with a scoped starting point—no obligation.