National Medical CommissionWhat it says: The operative ethics code for registered medical practitioners. Regulation 6.1.1 says soliciting patients directly or indirectly—by a physician, a group of physicians, or institutions or organisations—is unethical.
What we do: Doctor profiles stay factual (qualifications, registration, timings) and educational. No paid self-promotion for individual doctors, no claims of superiority, and hospital or clinic communication stays informational rather than solicitation.
National Medical CommissionWhat it says: Notified in August 2023, then placed in abeyance by the NMC on 23 August 2023. Until further notice, the 2002 regulations above continue to apply.
What we do: We follow the 2002 regulations and monitor the NMC for any new notification before changing practice.
Advertising Standards Council of IndiaWhat it says: Claims must be truthful, substantiated and not misleading. ASCI’s healthcare guidance requires evidence for superlatives and a published method for any award or ranking.
What we do: No “best”, “No. 1” or “most trusted” without verifiable evidence; awards shown only with their source and criteria.
ASCIWhat it says: Healthcare advertisers citing awards or rankings must disclose who gave them, when and on what criteria.
What we do: Any award we publish carries the awarding body, year and a link to its methodology.
India CodeWhat it says: Prohibits advertisements that claim to diagnose, cure or treat the conditions listed in its Schedule, and “magic remedies”.
What we do: No cure claims or treatment guarantees in any ad, post or page.
Press Information BureauWhat it says: Under the Consumer Protection Act, 2019: bans misleading and bait advertising, sets rules for “free” claims, disclaimers and endorsements.
What we do: “Free audit” means free with no hidden charge; offers state their conditions; endorsements are genuine and disclosed.
Ministry of Electronics & ITWhat it says: Governs how personal data—including enquiry details—is collected, used and kept, with consent and purpose limits.
What we do: Forms collect contact details only, never symptoms or history; consent is recorded; enquiries are deleted after a set period.
Press Information BureauWhat it says: Notified on 13 November 2025 and phased in over 18 months: most obligations on data fiduciaries apply from May 2027.
What we do: We build notices, consent records and deletion into your website and lead handling now, rather than retrofitting them later.
GoogleWhat it says: Restricts ads for prescription drugs, some treatments and online pharmacies; some require certification by country.
What we do: We check eligibility and certification before launching, so your budget is not spent on disapproved ads.
India CodeWhat it says: Section 22 prohibits any advertisement, including on the internet, about pre-natal determination or pre-conception selection of sex.
What we do: Every maternity, fertility and imaging page, post and ad is screened so nothing suggests sex determination or selection.
India CodeWhat it says: Regulates ART clinics and banks, which must register with the National Registry, and sets rules on consent and ethical practice.
What we do: For fertility centres we show registration details where applicable and avoid success-rate or guarantee claims.
India CodeWhat it says: Section 23 gives people with mental illness a right to confidentiality about their mental health, care and treatment.
What we do: Mental-health practices get minimal-data forms, no patient stories and no sensitive-interest retargeting.
A summary of public references, reviewed September 2026—not legal advice. For a specific claim or campaign, take advice from your legal adviser.
Healthcare · brand studio