Healthcare / Social Media

Social Media Marketing for Healthcare

Instagram, Facebook and YouTube content that educates patients and builds recall.

Last updated · Reviewed by the HealthBrandX team

Who it is for

Hospitals, clinics and doctors who want a consistent, trustworthy presence without posting generic “health tips” every day.

What’s included

  • Monthly content calendar approved in advance
  • Educational posts, carousels and reels in Hindi and English
  • Doctor-led explainer videos (scripted, shot and edited)
  • Health-day and awareness-week campaigns
  • Comment and message moderation with an escalation route
  • Monthly report on reach, saves, messages and enquiries

Rules we follow

Patient photos and stories are used only with written consent. No self-praise, “miracle” results or comparative claims about other doctors. See sources

Which package includes it?

PackageThis serviceDetail
Doctor PackageIncluded8 posts a month
Clinic PackageIncluded12 posts + 2 reels a month
Hospital PackageIncluded16 posts + 4 reels a month

“Included” means it is part of that package’s monthly scope. “Available separately” means it is quoted on its own or added to a package. See how the offers compare.

What we need from you
  • Access to your social profiles
  • Doctor time for short batched reviews
  • Footage or photos you have rights to
Who approves

A doctor from your team approves every post with medical information.

Not included
  • Professional shoots beyond the plan
  • Paid promotion
Packages & pricing

Packages that include
this service.

Monthly packages with published starting fees. Every package starts with the free audit, so the plan matches your goals before you pay.

Individual doctors, consultants and surgeons

Doctor Package

₹15,000 / month
  • Google Business Profile optimisation and weekly posts
  • Professional doctor profile page
  • 8 educational social media posts a month
  • Review request and reply process
  • Directory profiles kept accurate (Practo, Justdial…)
  • Monthly report: calls, views, reviews

Not included: Paid self-promotional ads for individual doctors (restricted by the IMC Regulations, 2002).

Multi-speciality and speciality hospitals

Hospital Package

from₹75,000 / month
  • Department-wise SEO and content
  • Google Ads + Meta Ads management
  • Doctor profile system for the consultants agreed in the scope
  • 16 posts + 4 reels a month
  • Reputation management and review monitoring
  • Enquiry routing and front-desk scripts
  • Monthly management report and meeting

Not included: Ad spend, video shoots beyond the monthly plan, and events.

Proposed starting fees in INR, excluding 18% GST and ad spend (paid directly to Google/Meta). Minimum term 3 months, then month to month. Final scope is confirmed in writing after the audit.

Social Media questions

Social Media:
common questions.

Still unsure? Ask us directly.

How many posts do you create each month?

Doctor packages include 8 posts, clinic packages 12 posts plus 2 reels, and hospital packages 16 posts plus 4 reels. Quality and approval matter more than volume.

Who approves the medical content?

A doctor from your team approves every post with medical information before it is published. We keep a record of each approval.

Free healthcare marketing audit

See exactly where you are losing patients online.

We review your online presence and share the results on a 20-minute call in Hindi or English. No charge, no obligation, no sales script.

  • Google Business Profile and Maps check
  • Website speed, mobile and SEO review
  • Competitor visibility in your city
  • Ads and social media review (if running)
  • Reviews and reputation snapshot
  • Compliance check on current claims
Free · no obligation

Get a plan for your practice

Starts with a free audit. Five fields; we reply within 2 working days.

Add more detail (optional)
Business details only—please do not share patient information.

Starts with a free audit · reply in 2 working days

A plan built around
your practice.

Tell us your specialty, city and the problem you want to fix. We review how patients find and reach you today, and reply with a scoped starting point—no obligation.