Too few patient enquiries
OPD is not full and new patients mostly come from word of mouth.
Solution: Google Ads and local SEO for the services you want to grow, with every call and WhatsApp tracked.
Healthcare / Hospital groups
For hospital groups.
A more relevant approach.
Location templates, approval ownership and branch-specific communication standards.
The starting situation
Local accuracy without a fragmented identity.
Location templates, approval ownership and branch-specific communication standards. The first step is to check what already works and identify the specific gap. A different business type should not receive the same campaign and reporting plan by default.
Services and administrative information are difficult to understand or find. Our proposed response: Reorganise service information around the questions people actually ask.
Common problems
What usually holds
practices back.
Poor visibility on Google
Patients searching “near me” find competitors first, or your Maps listing has the wrong timings.
Solution: A complete Google Business Profile, speciality pages and consistent listings across directories.
Enquiries not converting
Calls go unanswered, WhatsApp replies are late and nobody knows which ad worked.
Solution: Enquiry routing, response scripts for the desk and a simple monthly enquiry-to-appointment report.
Services that matter most
The right mix
for this practice type.
Hospital Marketing
Department-wise marketing, doctor profiles, patient enquiry routing and reporting.
What’s included
Healthcare SEO
Rank for “near me”, speciality and treatment searches on Google and Google Maps.
What’s included
Google Ads
Search and Maps ads that reach patients already looking for your speciality.
What’s included
Reputation Management
Neutral feedback requests to every patient, safe replies and a private route for complaints.
What’s included
Website & Landing Pages
Fast, mobile-first hospital and clinic websites and campaign landing pages.
What’s includedRecommended · monthly marketing package
Hospital Package — from ₹75,000/month
- Department-wise SEO and content
- Google Ads + Meta Ads management
- Doctor profile system for the consultants agreed in the scope
- 16 posts + 4 reels a month
- Reputation management and review monitoring
- Enquiry routing and front-desk scripts
- Monthly management report and meeting
Not included: Ad spend, video shoots beyond the monthly plan, and events.
Need a fixed project instead of a retainer? The 30-day appointment-experience pilot (Family 2) fixes one location and two departments first. Compare the three offer families.
For every decision-maker
One hospital.
Different questions.
Open the view that matches your role.
For Owners & founders
“What will it cost, what exactly do we get, and when do we decide to continue or stop?”
- A written scope with total professional fees and what is excluded
- Accounts, profiles and content stay in the hospital’s name
- A sample management summary every month
- A continue / change / stop decision at the end of each phase
For Administrators & operations
“Who owns each enquiry, how much extra work lands on the front desk, and how is the team trained?”
- An enquiry owner and status for every request
- Templates that reduce typing, not add steps
- A 45-minute staff handover and written process
- Escalation rules for missed or urgent requests
For Marketing teams
“How do you work with our existing agency, how fast are approvals, and what do reports count?”
- A defined scope alongside your existing team or agency
- An agreed content calendar and approval turnaround
- Role-based access to hospital-owned accounts
- Written definitions for every number in the report
For Doctors & medical directors
“Who approves clinical accuracy, how much of my time is needed, and who controls my professional image?”
- Every medical statement is approved by a named clinician
- Short, batched reviews rather than constant requests
- No self-promotion, superlatives or cure claims
- Your profile shows only verified facts you have approved
For Finance, procurement & IT
“Who is the contracting entity, what is excluded, and how is data handled?”
- Professional fee, ad spend, software and taxes shown separately
- Access controls and data-handling rules in the scope
- Integration dependencies named before work starts
- An exit and handover process in writing
Recommended workstreams
A connected scope.
Not a generic bundle.
Healthcare positioning and naming hierarchy
Accessible service-page content structure. Adapted to hospital groups and approved with your team.
Clinician-approved educational content
Permission-based administrative reminders. Adapted to hospital groups and approved with your team.
Public-response approval workflow
Evidence and publication-permission register. Adapted to hospital groups and approved with your team.
From first impression to next action
A connected journey.
A clear handoff.
The clarity-before-care programme. Each stage has a purpose, a tangible deliverable and someone responsible for the next step.
- 01
Understand
Explain services, credentials and practical information in plain language.
What is deliveredApproved information architecture - 02
Find
Keep eligible local profiles, contact routes and opening information accurate.
What is deliveredLocation-information checklist - 03
Contact
Route administrative enquiries to the appropriate team without collecting medical histories.
What is deliveredEnquiry ownership map - 04
Follow through
Review the administrative experience and handle feedback with privacy in mind.
What is deliveredFeedback and escalation protocol
What we would review
Measures that match
this business journey.
- Correctly routed enquiries
- Response time
- Recorded appointment handoffs
- Resolved administrative issues
Professional advertising and information rules must be reviewed for the specific practitioner and institution. No patient-acquisition guarantees, clinical claims, patient lists or health-condition targeting are included.
Free healthcare marketing audit
See exactly what your online presence is missing.
We review your online presence and share the results on a 20-minute call in Hindi or English. No charge, no obligation, no sales script.
- Google Business Profile and Maps check
- Website speed, mobile and SEO review
- Competitor visibility in your city
- Ads and social media review (if running)
- Reviews and reputation snapshot
- Compliance check on current claims
What does HealthBrandX do for hospital groups?
Local accuracy without a fragmented identity. The work covers location templates, approval ownership and branch-specific communication standards, measured to an attended appointment.
Where should hospital groups start?
With the free audit. We review how patients find, understand and contact your hospital and share three priority improvements on a 20-minute call. You then decide whether the Hospital Package, a one-time project or nothing at all makes sense.
How much does marketing for hospital groups cost?
Hospital Package support starts from ₹75,000/month for the published scope, excluding GST and ad spend. Multi-location groups are quoted per location after the audit. Separately, hospitals can commission fixed projects—a ₹7,500 diagnostic or a ₹30,000 appointment-journey pilot—and then ₹45,000/month experience management. These are different engagements from the marketing package.
Starts with a free audit · reply in 2 working days
A plan built around
your practice.
Tell us your specialty, city and the problem you want to fix. We review how patients find and reach you today, and reply with a scoped starting point—no obligation.