Healthcare · brand studioMost healthcare marketing problems are not creative problems. They start when a claim goes live that nobody checked, or a reply to a review says more than it should. This is a short working list of what to check first.
The rules and guidelines to check against
- IMC (Professional Conduct, Etiquette and Ethics) Regulations, 2002—operative while the NMC’s 2023 regulations are in abeyance
- ASCI Code and its guidance on health claims, awards and rankings
- Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954
- Digital Personal Data Protection Act, 2023 and DPDP Rules, 2025
- Google and Meta healthcare advertising policies
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy healthcare brand visibly shows
- Verified doctor credentials and registration numbers
- Clear fees, timings and department contacts
- A visible, private way to raise a concern
- Patient stories published only with written consent
Questions we are asked most
Can doctors and hospitals advertise in India?
Doctors face strict professional-conduct limits on self-promotion, while hospitals can share factual information about services, facilities and doctors. The safe approach is accurate, verifiable information without superlatives, cure promises or patient testimonials used without consent—reviewed before publication.
How can a hospital improve its online reputation without breaking rules?
Keep profiles accurate, ask every patient for feedback the same neutral way, reply publicly without confirming any clinical details, and move complaints to a private channel with a named owner. Never buy or incentivise reviews.
A quick pre-publication check
- Doctor profiles show verified qualifications and registration details, with no “best” or “guaranteed cure” claims.
- Enquiry forms never ask for medical history or symptoms.
- Department names mean the same thing on the website, signage and reception material.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your hospital?
Clear healthcare information. Better enquiry handling. A more dependable appointment experience. Start with diagnose the problem from ₹7,500, or take the free two-minute brand check.